At Hanna Home, every detail is considered, every fabric is chosen with intention, and every piece is designed to be a part of your life for years to come. Behind the brand is Alex Hanna, a Melbourne local, designer, and mother of two (with another on the way), whose vision is rooted in family values, timeless design, and an unwavering commitment to quality.
A Brand Built on Thoughtful Design
Hanna Home was born from a deep appreciation for the way we live in our homes—the quiet moments, the rituals, and the spaces that bring us comfort. For Alex, great design isn’t about trends or status; it’s about how a product feels, functions, and enhances everyday life. That’s why Hanna Home focuses on creating high-quality home essentials that are as durable as they are beautiful.
Every collection is designed with longevity in mind, embracing a philosophy of slow luxury—where quality craftsmanship, ethical production, and timeless aesthetics take precedence over mass production. “I want our pieces to feel like home from the moment you touch them,” Alex explains. “Soft, comforting, and effortless—yet made to last a lifetime.”
Linen with Integrity—Made in Portugal
One of the most defining aspects of Hanna Home is its commitment to quality linen. Unlike many brands that market “European flax” but manufacture in China, Hanna Home works directly with skilled artisans in Portugal—true experts in linen weaving and production. The difference? A level of craftsmanship that simply can’t be replicated in mass production.
By partnering with family-run businesses in Portugal, Hanna Home ensures that every piece is made ethically, with generations of knowledge woven into the fabric. “There’s a soul to the linen we source,” Alex says. “It’s not just about where the flax is grown; it’s about who we trust to turn that raw material into something exceptional. Our production partners in Portugal have been perfecting their craft for decades, and we’re proud to support them.”
Rooted in Family, Designed for Home
For Alex, home is more than a place—it’s the centre of life, where family memories are made. As a mother, she understands the importance of durable, beautiful, and practical homewares. “I design every Hanna Home piece with my own family in mind,” she says. “If I wouldn’t have it in my own home, it doesn’t belong in the collection.”
That dedication to real-life usability means every Hanna Home piece is designed to be lived in. The linen bedding is soft yet strong, the colour palettes are timeless, and the designs embrace versatility, so they work in a variety of spaces. “I want our customers to feel like they’ve invested in something meaningful—something that will become part of their daily rituals, whether it’s curling up in bed, setting the table for a family meal, or simply taking a moment to pause.”
The Future of Hanna Home
As Hanna Home continues to grow, Alex’s vision remains clear: to create a homewares brand that values craftsmanship, sustainability, and the beauty of everyday living. Future collections will build on this foundation, introducing new textures, timeless hues, and thoughtfully designed pieces that elevate the home without excess.
More than just a brand, Hanna Home is a philosophy—a commitment to quality, integrity, and the simple pleasures of home. And for Alex, it’s also a family legacy in the making.
“I want my kids to grow up knowing that what we create matters,” she says. “That quality is worth investing in, that home should be a place of comfort and joy, and that doing things the right way is always worth it.”
With that heart-led approach, Hanna Home isn’t just designing products—it’s redefining the way we think about home.
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